"The rise of sneakerheads, as aficionados of artistically enhanced
footwear call themselves, has had a contagious impact on shoe
companies. It is rare this spring to locate a style that has not been
touched by the hand of an artist, designer or cartoon character. That’s
the way sneakerheads like their shoes: expensive and unique."
It seems like the sneaker culture might be approaching a tipping point that will lead it from the domains of SUB to MAINSTREAM which, some might suggest, could destroy the whole essence and the foundations of the sneaker game.
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